Skills Highlights
Daily Key Activities
- Strategy Development: Creating and implementing comprehensive digital marketing strategies aligned with business goals.
- Content Creation: Producing high-quality content for social media, and email campaigns.
- Social Media Management: Managing and growing brand presence on social media platforms.
- PPC Advertising: Creating and managing pay-per-click advertising campaigns on platforms like Google Ads and social media.
- Analytics and Reporting: Monitoring and analyzing website traffic, engagement metrics, and campaign performance.
- Leads Generations: Implementing targeted advertising campaigns to reach specific demographics, tailoring messaging to address their unique needs and drive high-quality traffic for lead capture.
My Last Company
Company Name: Farepayer Travel, Tenure: April 2023 - August 2024
Executive – My work summary
April 2023 – August 2024
- Increased organic search traffic by 40% within 4 months through comprehensive SEO strategies.
- Lead generation Increased by 35% through Paid Ads at low cost.
- Developed and executed a creative social media strategy that boosted engagement by 59% and
grew follower base by 37% over 11 months. - Responsible for managing and optimizing Google and Meta Ads campaigns. Monitoring ad copy,
keywords, bids, and other elements of paid ads. - Develop optimization strategies that increase the company’s search engine rankings through SEO.
- Design and develop landing web pages on WordPress.
- Promote the company’s products and services through social media and interact with clients.
Case Study
Transforming Farepayer’s Lead Generation through YouTube Marketing
Background
Farepayer, a travel service provider, faced challenges in generating quality leads and achieving sufficient lead volume through traditional marketing strategies. The company needed a more effective approach to attract potential customers while maximizing budget efficiency
Challenge
Despite previous marketing efforts, Farepayer struggled with:
- Low-quality leads that did not convert into customers.
- Insufficient lead flow, impacting overall sales performance.
- High marketing costs with limited reach and engagement.
Strategy Shift
To address these challenges, Farepayer decided to pivot its marketing strategy to leverage YouTube, a platform with vast reach and engagement potential.
Implementation
- Content Creation: Developed a series of engaging and informative videos showcasing travel packages, destination highlights, and customer testimonials.
- Targeting: Utilized YouTube’s targeting options to reach specific demographics aligned with Farepayer’s ideal customer profile.
- Call-to-Action: Included clear calls-to-action in each video to encourage viewers to visit the website and subscribe for more content.
Results
The shift to YouTube marketing yielded significant improvements:
- Quality Leads: The new strategy generated high-quality leads, with viewers showing genuine interest in Farepayer’s offerings.
- Increased Lead Flow: The lead flow increased substantially, with a marked rise in inquiries and conversions attributed to video engagement.
- Budget Savings: By focusing on organic reach and content marketing, Farepayer reduced its overall marketing budget, reallocating funds to video production and optimization.
- Free Marketing & Reach: The viral nature of the content led to increased organic views, resulting in expanded reach without additional costs.
Conclusion
The transition to YouTube not only revitalized Farepayer’s lead generation efforts but also established a sustainable marketing channel. This case study highlights the effectiveness of utilizing digital platforms for modern marketing needs, demonstrating that strategic content can drive both quality and quantity in lead generation.
View the live result
We started from zero; this video generated over 1,000 free, high-quality leads and still ranks #1 on YouTube for the keyword ‘Rajasthan tour package,’ with 60,000 organic views.
The tools I use
About me
I’m Jeet Singh ( Jeetu) a digital marketer with 5 years of experience, most recently at Farepayer Travel. I graduated from Delhi University in 2018 and specialize in social media, ADS, lead generation, SEO, and content marketing. I’m passionate about crafting data-driven strategies that deliver results and love exploring the latest trends.